projectUBU is is a network effects ecosystem that unlocks trapped asset value and distributes it to participants.
It consists of four primary components:
The UBU, a freely issued digital token of exchange that derives its value from underutilised assets;
The treasury, an algorithmically programmed blockchain issuer of UBUs;
The UBX, a cryptotoken that acts as the bootstrap mechanism by rewarding certain classes of participants for the risk they invest in the ecosystem;
A freely available powerful global marketing platform that allows certain participants to leverage network effects for exponential returns.
Any human being who is verified & elects to receive UBUs.
Any person or entity that elects to accept UBUs in exchange for goods or services. Also referred to, inter alia, as merchants, sellers and businesses.
Token of exchange that the Treasury creates & distributes at no cost to citizens for purposes of trading with vendors for goods & services.
ERC-20 cryptotoken mathematically linked to the UBU.
The UBU token-issuing and dissipation algorithm.
Marketing & technical platform comprising blockchains, vendor portal, CRM system, AI & various other tools.
To create a more resilient global economic ecosystem.
To create exponential returns for investors.
To create improved returns for vendors (merchants who accept UBUs) by sweating underutilised assets, creating better business efficiencies and improved profits.
To grow the global economy by including millions of people currently trapped outside of it.
Read further for a simple explanation of how this will work.
Treasury issues UBUs at a fixed rate of 100/day at no cost to citizens;
Citizens can exchange them with vendors for goods & services;
Vendors leverage the free platform of tools to reach much larger markets & extract value from moribund assets;
Vendors can exchange accumulated UBUs for other goods & services or sell them for UBX;
The UBX is a cryptotoken that can be exchanged for other cryptotokens or fiat currency;
UBX are “mined” through a formulaic link to the number of active citizens;
The entire system leverages Metcalfe’s Law to achieve exponential network growth;
This growth results in a stable increase in value of the UBU & an exponential increase in the value of the UBX;
Details of the mathematical and economic model underpinning this can be found in the economics section.
This is a basic explanation of network economics:
The network effect is now well known as Metcalfe’s Law. It states that the effect of a network is proportional to the square of the number of connected users of the system (n2). The equation is expressed as
The example Metcalfe used was in telecommunications. One telephone is useless. Two telephones are somewhat useful as they connect two people. Increase that to 5 and the number of possible connections doubles to 10. Increase it by just two more to 12 and the number of possible connections increases to 66. Thus the growth of the network is exponential rather than linear.
Many of today’s leading behemoths (e.g Facebook) have used this model to scale rapidly & deliver significant returns to shareholders.
A product or system displays positive network effects when more usage of the product by any user increases the product’s value for other users, and sometimes all users. Network effects can be two-sided: increases in usage by one set of users increases the value of a complementary product to another distinct set of users, and vice versa. This is the type of network effect that defines marketplaces such as Airbnb and Uber. More riders does not necessarily improve the Uber experience but it does attract more drivers, which improves Uber for the user.
In the case of projectUBU, more citizens attracts more vendors and vice versa. Additionally, the network growth means greater velocity of UBUs which means greater adoption and a corresponding increase in value. As the UBX is mathematically linked to the UBU, any increase in the value of the UBU has a corresponding increase in the value of the UBX.
Click here to read the full economics and business model.
Click here to read our white paper.
Any human being anywhere on the planet can sign up as an UBUcitizen to receive UBUs. The only requirement is that you must be a human, and you can only register once. Hence the requirement for proof of identity. No duplicate registrations will be permitted.
Simply click on on https://ubu.app and follow the instructions to register an e-wallet. The e-wallet is your UBU wallet.
Each citizen gets issued 100 UBUs per day, in perpetuity. There are no conditions attached and you don’t have to do anything except spend them.
Receive 100 free UBUs per day which can be exchanged for goods and services at participating vendors.
No cost to join and no transaction fees.
Get great deals from participating vendors.
You get rewarded with a token of exchange in the form of liquidity in your pocket for no effort whatsoever.
Sell your own goods or services with other citizens in the open UBU marketplace - like a tokenised eBay.
Click here to visit the Citizens microsite for more details.
Register as a Citizen and activate your e-wallet at https://ubu.app
Merchants, retailers, manufacturers, service providers - literally any entity that trades goods and/or services. By accepting UBUs as a form of payment any business can benefit from a free, powerful marketing platform and by unlocking trapped liquidity in underutilised assets.
Vendors set the price of products and services in UBUs. You control your pricing, your deals, duration, conditions - in the exact same way as you do in regular currency.
Since citizens have to use them or lose them, they will actively seek out vendors accepting UBUs. This provides early vendor adopters with a distinct marketing advantage in driving traffic to their offerings.
Growth in customer base through increased footfall.
Free push marketing platform to a large base of potential customers on your own terms.
Enabled by mobile e-wallet app and a vendor platform of marketing tools.
Additional tools to enable vendor analytics (AI, Machine learning etc).
Sweat underutilised assets/inventory by pricing them in UBUs.
The ability to convert UBUs to UBX.
For details on how the ecosystem works please read our economic model here.
Click here to visit the Vendor microsite for more details.
We have enabled network extensibility through a recruitment incentive platform using voluntary community builders called we call UBUnodes. Nodes can be individuals, a group of friends, companies or any entity with a customer database they can legally leverage.
Nodes are rewarded for citizen recruitment by payment in UBX on a formulaic basis.
The incentive halves for every doubling in total number of citizens (much like the Bitcoin block reward halves every 210,000 blocks).
Click here to visit the Node microsite for more details.
Any investor would prefer a more stable local and global environment where threats to one’s personal and economic security are diminished. So, while there is a philanthropic component to projectUBU’s ambitions, the end goal is a more robust, inclusive and resilient global economy.
The primary method by which we do this is injecting liquidity into markets which can then be used to realise value for moribund assets. In simple terms our aim is to create a parallel economic ecosystem that leverages inefficiencies in all businesses for a greater and more distributed return.
Exponential returns while creating access to the economy for hundreds of millions of people, instilling resilience in the economy and more stable societal, economic and political structures.
Investors can participate in a variety of ways. Please contact Dudley Baylis at email@example.com or firstname.lastname@example.org for details.
We define moribund assets as inventory that’s overstocked, time sensitive, perishable, decaying, low velocity or subject to oversupply or other inefficiencies. These conditions decrease the probability of converting a seller’s assets into liquidity. Standard responses to these conditions is for vendors to discount by some means (including reward/loyalty mechanisms), thus closing the gap between an ideal market price and a sale price. Every business or enterprise contains inefficiencies that create enormous economic wastage. This wastage is created by the natural unwillingness of people to exchange liquidity (cash) for sub-optimal goods or services (moribund assets) within standard market price ranges whereby a merchant can generate a profit.
The UBU is a mechanism whereby businesses (UBUvendors) can monetise moribund assets (goods or services) by trading them for UBUs (liquidity). By collecting UBUs in volume, vendors can in turn exchange them for goods & services back up the supply chain, or exchange them for UBX tokens which they can hold or exchange for other liquid assets.
The UBUsphere is specifically designed to be anti-inflationary for a number of reasons. A freely issued unit of exchange would soon crash its value due to oversupply. Hence we created a dissipation mechanism whereby the e-wallet that holds UBUs effectively removes 1% of the sum of tokens per day on an algorithmic basis. This discourages hoarding and encourages trading velocity - both of which are critical to the sustainability of the UBUsphere.
Cheaply available liquidity
Creates economic resilience by altering the risk profile for illiquid assets
UBU has an algorithmically controlled money supply while all fiat currencies are variable and subject to human intervention
Economic resilience is the project’s end goal. It is in every human being’s interest to have a more stable and sustainable economic ecosystem. Restricted resource access is the cause of the overwhelming majority of the world’s problems, the root cause of social, political and economic instability. Access to the economy not only increases resilience, but will also grow the global economy at an unprecedented rate. It’s a win-win for every human, business, government or other institution.
Click here to read the full economics and business model.
Click here to read our white paper.
Investor & Board
Hogan Lovells & Board
Phantom Design, Inves Capital & Advisor
Sharebit & Advisor
North Quotient, Mathematician & Economist